• PUMA: World-Leading Sports Brand

    Immerse into the world of sports with PUMA, one of the world’s leading sports brands with a history of more than 70 years. PUMA is passionate about delivering quality sporting goods, mens basketball shoes and apparel for football, golf, basketball and more. PUMA enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.

    The Brand Story of PUMA

    In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.


    PUMA Sports Apparel and Equipment

    PUMA apparel is designed for both functionality and leisure — it is suitable for all sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.

    PUMA’s Business Philosophy

    At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products with the less environmental impact on nature.

    PUMA Innovation

    PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

    Turning Intent Into Action

    PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA mens basketball shoes tried to amplify all Black voices within the workplace and donated to support organisations and initiatives for the Black Lives Matter movement.

  • A Glimpse Into The World of Digital Marketing

    The digital world is competitive for brands to make their products and services stand out. To outperform the rest, every brand must have a solid digital marketing strategy that combines an outstanding execution team, adequate resources and a data-driven approach. Emperikal is a digital agency that provides all you need to bring your business to the next level with creative, marketing and web development services.

    A Brief Introduction to Emperikal

    As internet users, we locate, browse, and purchase products and services daily. It is more important than ever for brands to establish themselves online to boost customer engagement. As a marketing agency, Emperikal helps businesses grow with digital marketing strategies to increase online visibility, build customer engagement, and enhance marketing performance.

    Increasing Brand Exposure Online

    an excellent search engine optimisation (SEO) strategy brings you closer to your business goals by increasing online visibility, expanding your customer base and generating leads. We start by conducting keyword research and audience profiling to build an organic marketing funnel. We proceed by improving the website’s technical issues and implementing content to enrich your website’s quality and engagement.


    Web Development Services

    Graphic and web design are more than just pretty images and formats; it is crucial to set a tone for your online presence. Creatively present your brand story with Emperikal. Our designers take on a collaborative approach to design, working with our content and technical team to create content to maximise users’ experience and boost customer engagement.

    Boosting Sales Returns

    The most impactful advertising highlights products and services consumers are already interested in. Our search engine marketing (SEM) campaigns leverage contextual targeting, interest targeting and direct placements to produce highly measurable results and maximise client returns.

    Engaging Your Audience

    From minor adjustments to major overhauls, our team of creative experts at Emperikal can handle any project of any size for your business. The group collaborates to design by working closely with other departments and disciplines to produce content for social media, website development, digital advertisements and more.

    Producing Quality Digital Content

    Consumers are always looking for easy-to-understand information about your brand or your business. Content marketing can help create connections with your target audience through creative materials, rich content and a full-on marketing strategy. At Emperikal, our team are experts at curating content and writing various digital content materials to establish your brand.

    Grow Your Business with Emperikal

    The most impactful advertising highlights products and services consumers have already expressed interest in. Emperikal has collaborated with famous bloggers, such as Zati Salim, to help increase client traffic. Emperikal aims to help businesses and brands create digital marketing campaigns that maximise revenue and impact through creative services, web development and social media management. Visit our digital agency website to find out more.

  • Changing Business Landscape of Facultative Coinsurance

    Honouring 25 Years of CAB

    The Central Administration Bureau (CAB) offers centralised online-based techniques to boost productivity for facultative reinsurance and coinsurance. Managed through the Malaysian Reinsurance Berhad, CAB resolves reconciliation troubles and simplifies associates’ recovery statements and harmony arrangements. Its workplace is positioned in Damansara Height. It celebrated its 25th anniversary in 2020.

    Review of CAB’s Organisation Framework

    CAB’s Table is presided by a Chairman, with table people composed of a PIAM rep, a lasting Malaysian Re associate and four supervisory board people —managing over 70 neighbourhood and offshore insurance business stakeholders. The Secretary (Bureau Director) oversees the CAB Procedure Staff for inside functions. As well as a surgical procedure, Head prospect both Fund Device and Model.

    CAB’s Digitalised Website-Structured Systems

    Among the significant concerns encountered by the facultative reinsurance and coinsurance market is the long-lasting procedure for payment reconciliation; hence CAB recognised the CABFAC and CABCO to eliminate this concern. Mutually funded by CAB associates, equally online-structured systems are shaped to accelerate equilibrium settlements, easily simplify claims healing and eliminate reconciliation problems.

    CAB Malaysia

    Comprehending the CABFAC System

    With facultative reinsurance, primary insurers can purchase coverage for someone or an identified package of probabilities to enhance organisation solvency and security. CAB’s electronic Facultative Reinsurance Product is Asia’s initially website-dependent process for facultative reinsurance deals, composed of 4 units: the underwriting module, claim module, offer you element and revealing element.

    Learning the CABCO Method

    This Year, a digital web-dependent CAB Coinsurance Process (CABCO) was designed by Persatuan Insurans Am Malaysia (PIAM) to give coinsurance transactions. Under coinsurance, several insurance companies offer coverage for clients intending to open up company risks among several functions. The CABCO method includes the state module, reporting module and underwriting element.

    CAB Regular membership Advantages

    The CAB’s centralised CABFAC electronic ecosystem aid associates in doing much simpler dealings for facultative reinsurance and coinsurance procedures through clear recommendations. Insurance coverage and takaful operators pay a 1-off joining cost of MYR41,465 and a yearly cost of MYR 7,195. Agents pay only an annual fee of MYR1,500 and a monthly charge of MYR50.

    CAB’s Comprehensive Fellow member Collection

    Get a CAB regular membership to take pleasure from an internet-based process that gives smooth features for facultative reinsurance & coinsurance policy. CAB is presently providing over 70 insurance providers & reinsurers, takaful & retakaful operators, brokerages and offshore reinsurers & broker agents, such as recognised board members including AIG Malaysia, Kuwait Re, and Takaful Ikhlas.

    Become a CAB Member

    Over the past twenty-five years, Central Administration Bureau has provided its participants with electronic digital internet-structured techniques to improve efficiency in reinsurance and retakaful deals, a remedy for significant issues experienced by the industry— labour-rigorous and time-consuming facultative supervision. CAB is on a mission to foster certainty within the facultative reinsurance and coinsurance business through digitised services.

  • PUMA: Performance and Sport-inspired Lifestyle Products

    More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality sports apparel, running shorts women and footwear for all kinds of sports, from football to motorsport and golf, for over seven decades.

    PUMA’s Story

    In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.


    PUMA Sports

    PUMA provides a range of stylish sports apparel and equipment for athletes, from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.

    Paving The Way For A Greener Earth

    PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.

    PUMA Innovation

    PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

    Turning Intent Into Action

    Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA running shorts women takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.