PUMA: World-Leading Sports Brand

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — football, running and training, golf, basketball and Mercedes AMG F1 motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

The History of PUMA

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.

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PUMA Sports Apparel and Equipment

From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.

Paving The Way For A Greener Earth

PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas consisting of Fair Income, Products, Health & Safety and more — doing their part to deliver better products and contribute to a better world.

PUMA Innovation

PUMA aims to always bring better and unique innovations to sports for game-changing athletes. In 1984, the RS-Computer Shoe was created in the PUMA Running Studio, where the team leveraged computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.

PUMA Against Social Injustices

Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established Mercedes AMG F1 #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.