PUMA in The World of Sports

PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear and footwear for women training shoes for various sports, including football, motorsport, and golf.

PUMA SG

From Humble Beginnings to International Breakthrough

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world class athletes are seen wearing Dassler shoes, creating an international breakthrough.

Leaders On And Off The Field

By offering a large assortment of well-designed sports gear suitable for both recreational and competitive activity, PUMA has added pleasure to practicality. PUMA offers a variety of comfortable sports apparel and equipment to help you compete on the playing field while enabling you incorporate sports into your lifestyle with fashionable sportswear that can be worn everywhere, from running shoes for track and field to footwear for golf.

Practicing Sustainability Through Sports

Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.

Innovating with PUMA

PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear is designed for the first time. The tiny rows of spikes on the shoes helped athletes maximized traction and minimized resistance, which worked well for athletes at the 1968 Olympic Trials.

PUMA Supports Gender Equality

Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.